Digital signage is one of the most effective and affordable visual advertising tools. Spectrum AV supplies 34 Carraig Donn stores nationwide with in-store music as well as digital signage. This allows Carraig Donn stores to develop a retail marketing strategy with a dynamic, eye catching digital media campaign, delivering tailored message to all of their customers throughout the country.
Feedback from the Carraig Donn stores is that customers are more informed on the products that are available to purchase in store or online. Customers are more engaged as they enter the store which increases sales as well as footfall in stores according to multiple studies. The digital signage screens allow customers to view items that may be available online but not in stores that day. It is also a great way of advertising any discounts or promotions currently in store. The digital screens in the store windows have attracted customers to browse and purchase in store by catching their eye as they walk by, giving them a glimpse of what else the brand have to offer.
Other retail business solutions that we have provided to our clients are:
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